Gift & Loyalty Programs

A powerful marketing tool..

...for a wide variety of promotional campaigns – the card is an advertisement as well as a constant reminder to the consumer that they could get more for their money by using a Gift & Loyalty card.

Enhance cash flow

With secure, convenient pre-paid card purchases – the customer is more likely to spend more than the amount loaded on the card. In addition, the merchant also has the ability to leave any un-redeemed value on the card, which prompts the customer to return and use the rest of the stored value. Moreover, the recipient of the gift card can often be a first time customer and this will attract new customers.

Billboard in a Wallet

Every time a cardholder opens their wallets or purse, they’ll see the customized card and be reminded that they have value on the card.

Increase merchant’s average ticket size

Gift card programs drive sales higher and increase average tickets in several ways. As the customer brings a gift card into the merchant location for redemption, they’re most likely evaluating merchandise, based on the amount of out of pocket cash that have on hand for the purchase. Having a gift or loyalty card allows the customer to spend more than they would have if they didn’t have the gift card at all.

Minimizes looses associated with paper gift certificate programs

With no value on the card until issued at the point of sale, there is nothing to gain by stealing the card from inventory.

Potential income from breakage

“Breakage” is used in our industry to define the amount of value that’s been prepaid and never gets redeemed.

Faster gift card purchasing and redemption procedures

Great during holiday season, back to school, etc.

Less paperwork

More time helping the customer.

Create customer loyalty (destination vs. impulse)

Customers will drive that extra mile while shopping or dining out because of the value on the card.

Standard reporting features

Provides monitoring programs, security controls, and reports on all activity, information, and outstanding gift card liability balances.

Plus..

• Easy to use, just like swiping a credit card.
• No list of cancelled gift certificate numbers to review.
• In lieu of cash and credit card refund, cards keep sales in store.